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Dryden Goodwin Linear

Award: Wood Pencil

Wood Pencil / Graphic Design / Integrated Graphics / 2011

Art on the Underground invited us to collaborate with artist Dryden Goodwin on a project celebrating 30 years of the Jubilee line. We created a billboard installation outside Southwark station and further installations along the Jubilee line, using the 60 pencil studies he had created from interviews with Jubilee line staff. To connect people to the work, posters and leaflets were used across the Underground and a microsite was placed on the Transport for London website. We also used video escalator panels to show films of Dryden’s drawings coming to life, and promotional pencils to further raise awareness of the project.

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