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Slow the Pace

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2011

A new positioning for Kronenbourg saw the launch of ‘Slow the Pace’. It takes Lemmy and his band Motorhead to a French bar, where, inspired by the laid-back atmosphere and a slow, cold Kronenbourg 1664, they play their legendarily manic song, ‘Ace of Spades’, at half the normal speed.

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