Our little girl Mary is naughty, getting up to all the things mischievous girls do. She was bad, but now she’s good, and it’s good to be good. Hovis is as good today as it’s always been. The spot is set to the track ‘Ça Plane Pour Moi’ by Plastic Bertrand.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.