Break Up
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2011
This TV commercial opens in a restaurant. A couple is about to break up. A waiter interrupts and starts giving the girlfriend tips on breaking up. First, he asks her to weep a little while keeping the anger within. Then, he gets her to splash water over and slap her boyfriend. The woman does as he says and dumps the boyfriend. Satisfied, the waiter then turns to the camera and says: ‘I’m good because I watch good movies’. It ends with the line: ‘Only Celestial Movies has the best Chinese blockbusters’.
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