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Write the Future

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Direction for Film Advertising / 2011

Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. Nike’s epic film ‘Write the Future’ showed us what the players were really playing for, in their own lives and in the lives of those who follow them. Our goal was to weave the brand into conversations about this major tournament in a way that celebrated the participating teams and athletes, and engaged football fans around the world. This ad was also awarded a Yellow Pencil in Editing for Film Advertising, and selected in Cinematography for Film Advertising and Sound Design for Film Advertising.

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