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Something's Lurking

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Animation for Film Advertising / 2011

How do you show the dangers of the hidden dirt and allergens that lurk in carpets in a way people might actually watch and share? That was the challenge with LG’s Kompressor Elite, a powerful vacuum cleaner with technology we knew would appeal to savvy viewers online. So we made a video that feels more like an epic, scary film. The dirt and allergens are represented as shark fins menacing a group of toys. We’re right there with them, in the fibres and carnage until, eventually, they’re saved. And viewers are hopefully intrigued to find out more.

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