AIDES is the leading association fighting against the spread of AIDS in France, leading the way against discrimination, and in favour of tolerance and open-mindedness. Despite preventative actions on the field, mass communication remains essential. Assertive yet hilarious, ‘Graffiti’ delivers the message in the most efficient manner. This TVC celebrates happy sex – as long as it is safe. It’s also a reminder that condoms can be seen as an asset.
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