Our Ride
Award: Wood Pencil
Wood Pencil / Direct / Writing for Direct / 2011
Vespas are touring bikes. They are therefore specifically designed for the comfort of both the driver and the passenger, throughout the journey. So we created a campaign to position the bike as a genuine alternative to cars for all drivers and passengers. Hence ‘Our Ride’. We then explored the journey two riders go on together, not just on the bike, but throughout life.
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