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Being Human Press Kit

Award: Wood Pencil

Wood Pencil / Direct / Art Direction for Direct / 2011

In Syfy’s new drama series, ‘Being Human’, viewers are introduced to Aidan, Josh and Sally – three seemingly normal 20-somethings just trying to live normal lives. No small feat considering that they’re actually a werewolf, a vampire and a ghost. It’s an unusual series that posed an unusual challenge: getting members of the press to grasp the premise of the drama without defaulting to preconceptions of supernatural beings. To introduce ‘Being Human’ to the media, Syfy released a premium ‘Guide to Being Human’, a book with step-by-step instructions on how to fit in in the normal world.

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