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Belum Petition Campaign

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Press & Poster / 2011

Malaysia’s Temengor Forest Reserve is over 130 million years old. Unfortunately only one-third is protected, which leaves the rest open to further destruction. To ensure that action is taken, the Malaysian Nature Society (MNS) and Body Shop Malaysia created a signature petition. We developed posters featuring signatures designed to look like animals. Displayed at Body Shop and MNS, they encouraged immediate participation as well as directing people to the website, where they could make a further difference.

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