It is hard for LEGO fans to keep track of existing and new products. So we sent out boxes in the shape of a LEGO brick containing some bricks and a plate. On an information sheet we explained to the recipients what they should do: take the plate and arrange the black and white bricks as any sign they could think of. Every possible sign represents a certain LEGO model. Then they were directed to go to www.lego-signs.com, turn on their webcam and hold the plate into the camera. They could then view the product in 360°.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.