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LEGO Signs

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail/Low Volume / 2011

It is hard for LEGO fans to keep track of existing and new products. So we sent out boxes in the shape of a LEGO brick containing some bricks and a plate. On an information sheet we explained to the recipients what they should do: take the plate and arrange the black and white bricks as any sign they could think of. Every possible sign represents a certain LEGO model. Then they were directed to go to www.lego-signs.com, turn on their webcam and hold the plate into the camera. They could then view the product in 360°.

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