Noisy Outside Campaign
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail/Very Low Volume / 2011
To promote Bucalus’ reliable soundproof window systems, special musical cards were created in order to arouse interest in an engaging way. The fronts of the cards resemble Bucalus windows, and upon opening, noises commonly heard on the streets of China on a daily basis – from construction sites, crowds and traffic jams – hits the audience. Once they ‘close the window’, they shut out the urban noise completely.
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