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The Guide Dog Interviews

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/TV & Cinema Advertising / 2011

We held a series of interviews with real candidates applying for a role that requires the same job dedication that is expected of a successful guide dog: working 24/7, never taking holidays, training for ten years and foregoing financial payment. We cut together the best moments for this ad and posted the most entertaining interviews on a Guide Dogs YouTube channel. The project made national news.

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