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Award: Wood Pencil

Wood Pencil / Direct / Direct Response/TV & Cinema Advertising / 2011

This interactive horror film for 13th Street is controlled by a member of the cinema audience. To participate, audience members submit their mobile phone numbers to a dedicated hotline when they buy their ticket. The moment the female protagonist finds a phone to call someone who might be able to help her, the film’s controlling software contacts one of the submitted mobile phone numbers. Once the viewer picks up, he or she has to help her escape by choosing a path through an old sanatorium. Specially developed software transforms the participant’s answers into specific instructions and launches an appropriate follow-up scene.

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