• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Dogs Home

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/TV & Cinema Advertising / 2011

This ad for Thinkbox, the marketing body for commercial TV in the UK, aimed to show the power of TV advertising. A couple are walking down a row of kennels in a dogs’ home when they come across a scruffy mongrel. Knowing he doesn’t stand a chance against the cuter dogs, he plays them his very own TV commercial. Once they’ve seen his household credentials, the couple are left in no doubt as to which dog to choose.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again