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VB Profile Intervention

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2011

We developed a way for people to challenge their friends’ superficiality in social media, and call out the double life they lead on Facebook. Profile Intervention allows people to burst the superficial bubbles their mates have been living in. Using their over the top profile page as ammunition, mates can formulate an online video diagnosis to send to their friends and bring them back to reality.

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