Meister vs. Meister
Award: Wood Pencil
Wood Pencil / Direct / Direct Integrated Campaign / 2011
Germany, year of the Football World Cup 2010. Mercedes-Benz Vito initiates a different kind of competition: master craftsmen are personally challenged to a football game by a selection of legendary football world and European champions. It’s Meister versus Meister. The legendary team, which includes the world champions from 1954, 1974 and 1990 (Horst Eckel, Sepp Maier and Andreas Brehme), sets out on a road-trip in a Mercedes-Benz Vito and competes against four teams on their local football pitches.
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