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Award: Graphite Pencil

Graphite Pencil / Digital Design / Digital Design / 2011

Attraction is an anti-smoking interactive anime commissioned by the French health education institute INPES, to raise awareness about tobacco companies manipulating today’s youth. As France is the second largest market in the world for Japanese animation, Attraction speaks in a familiar voice to French adolescents, without being a patronising or stern government communication. To meet the expectations of teens who grew up with anime, we worked with Koji Morimoto, one of the directors of ‘The Animatrix’ and animation director of the infamous film ‘Akira’.

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