• Loading…

McLaren F1 Racing Team: The Race 1.0b

Award: Graphite Pencil

Graphite Pencil / Digital Design / Digital Design / 2011

Formula 1 is an exclusive sport, closely tied up with TV broadcasting agreements, but fans are always desperate to know more. The brief was to bring fans closer to the team, so ‘The Race 1.0b’ was created: a live status update from the cars and team. Direct from behind the scenes at McLaren, wherever they are. Now you know exactly what they know, to the 100th of a second. It’s the perfect second screen to enhance the live broadcast; it looks just like McLaren’s pit screens, but is simple enough for a fan to follow. Come along for The Race.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again