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McLaren F1 Racing Team: The Race 1.0b

Award: Graphite Pencil

Graphite Pencil / Digital Design / Digital Design / 2011

Formula 1 is an exclusive sport, closely tied up with TV broadcasting agreements, but fans are always desperate to know more. The brief was to bring fans closer to the team, so ‘The Race 1.0b’ was created: a live status update from the cars and team. Direct from behind the scenes at McLaren, wherever they are. Now you know exactly what they know, to the 100th of a second. It’s the perfect second screen to enhance the live broadcast; it looks just like McLaren’s pit screens, but is simple enough for a fan to follow. Come along for The Race.

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