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Anyone for a Sunday Drive

Award: Wood Pencil

Wood Pencil / Digital Advertising / Sound Design & Use of Music for Digital Advertising / 2011

To launch the all-new Volkswagen Golf, we set about resurrecting the romance of the Sunday drive to remind people that driving can still be fun. The campaign included two broadcast commercials, national newsprint, and an interactive microsite that invited users to take a musical Sunday drive.

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