• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Pay with a Tweet

Award: Yellow Pencil

Yellow Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2011

How do you promote a book that no one knows exists? The writers of ‘Oh My God What Happened and What Should I Do?’ had a dilemma. How would they reach the masses? Pay with a Tweet is the first social networking payment system, where people pay with the value of their social network. People who have something to sell simply add the Pay with a Tweet button to their site, and people who want the product simply click on the button and tweet about it. So Pay with a Tweet became a whole new way to trade content online.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again