• Global Climate Strike
    20–27 September
  • 20–27 September
Take part
  • My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Digital Advertising / Campaign Sites / 2011

To build awareness of Orange’s sponsorship of Glastonbury and celebrate the festival’s 40th anniversary, we decided to take a huge photo of all 350 metres of the Pyramid Stage field with everyone in it. GlastoTag was born. We stitched together 36 photos, presented the image online and invited visitors to find and tag themselves in the crowd using Facebook Connect. With 1.3 million visits to the site, 7,000 tags and 7,000 Facebook likes, GlastoTag was lauded as an example of the ‘golden age of the industry’ and achieved an official Guinness world record for the most tagged photo.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again