• Loading…

YouTube Life in a Day

Award: Graphite Pencil

Graphite Pencil / Digital Advertising / Integrated Digital Campaigns / 2011

This campaign fuelled YouTube’s ‘Life in a Day’, a global experiment to craft the first user-generated feature film shot on a single day, July 24th 2010. This mass digital call-to-action built a crescendo to filming day, enticing people to submit footage. It spanned all digital channels, sparking YouTube’s biggest mass participation (80k uploads) with over 4,500 hours of footage submitted. The best contributors were credited as co-directors in Ridley Scott and Kevin Macdonald’s final cut, which premiered at Sundance and on YouTube, redefining the editorial ambitions of the internet.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again