• Loading…

Google Chrome Fast

Award: Yellow Pencil

Yellow Pencil / Digital Advertising / Integrated Digital Campaigns / 2011

The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome’s speed through ‘Speed Tests’, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the Chrome Fast message online through web films, rich media banners and a contextualised banner blitz. Lastly, we challenged people to be Chrome Fast by launching FastBall, an interactive YouTube game that turned everyday sites into a race around the web. The campaign helped expand Chrome’s marketshare to overtake Apple’s Safari as the world’s second most popular browser.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again