• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Google Chrome Fast

Award: Yellow Pencil

Yellow Pencil / Digital Advertising / Integrated Digital Campaigns / 2011

The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome’s speed through ‘Speed Tests’, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the Chrome Fast message online through web films, rich media banners and a contextualised banner blitz. Lastly, we challenged people to be Chrome Fast by launching FastBall, an interactive YouTube game that turned everyday sites into a race around the web. The campaign helped expand Chrome’s marketshare to overtake Apple’s Safari as the world’s second most popular browser.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again