• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Green Pedestrian Crossing

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2011

The China Environmental Protection Foundation wanted to encourage people to walk more and drive less. We decided to use a busy pedestrian crossing where both pedestrians and drivers met. We covered the crossing with a giant canvas of a large, leafless tree. Placed on either side of the road were sponge cushions soaked in green, environmentally friendly paint. As people walked across and stepped onto the sponges, they created green footprints. Each green footprint added to the canvas like leaves growing on a bare tree, conveying the message that walking helps create a greener environment.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again