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adidas Sky Comic

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2011

Sky Comic was intended to support the Japan Football Team on its journey to the 2010 FIFA World Cup in South Africa. We created thirteen 300-square metre comic strip panels, totalling approximately 3,900 square metres (42,000 square feet), a Guinness World Record. Each panel was based on a player and created in his hometown. 63,000 schoolchildren, parents and fans nationwide helped paint the panels or supported the effort online. Aerial photographs were put online along with behind-the-scenes videos, photos and fan messages. The players could view the entire giant comic strip from their plane as they departed Tokyo.

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