• Loading…

adidas Sky Comic

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2011

Sky Comic was intended to support the Japan Football Team on its journey to the 2010 FIFA World Cup in South Africa. We created thirteen 300-square metre comic strip panels, totalling approximately 3,900 square metres (42,000 square feet), a Guinness World Record. Each panel was based on a player and created in his hometown. 63,000 schoolchildren, parents and fans nationwide helped paint the panels or supported the effort online. Aerial photographs were put online along with behind-the-scenes videos, photos and fan messages. The players could view the entire giant comic strip from their plane as they departed Tokyo.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again