Independent bookstore BookXcess wanted to create a distinctive reading and writing experience for customers, which would connect the shop to story lovers across the country. Resources were limited, so a campaign with minimal expenditure yet the ability to generate viral-like user interest was needed. Customers were asked to participate in the process via a call for entry on store receipts. This invited aspiring authors to contribute a really short story on the Receipt Stories website. The most popular receipt stories of the week were published weekly on receipts printed at the store.
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