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Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2011

The Museum of London wanted a digital idea to create buzz about the opening of its new Galleries of Modern London. So we created Streetmuseum, an augmented reality iPhone app that brings the museum’s extensive collections to the streets. The app uses geotagging and Google Maps to guide users to sites around London where, via the iPhone screen, historical images appear. Click on the ‘3D view’ button and the app will recognise your location then use augmented reality to overlay the historic image over the current view. The museum wanted 5,000 downloads. By January 2011, we’d hit 160,000.

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