Our mission was to design a brand new, strict identity, to create order in the Tygverket shop and in the overall communication. In order to establish the identity of Tygverket’s area of expertise, we used an emblem and colours that show Tygverket is partly a fabric shop and partly a tailoring atelier. The tape measure is the key element; it represents the company and permeates the whole identity. The colours and the scale are important elements and are present in all pieces of communication.
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