Construct London’s identity and branding for Claridge’s describes a luxury hotel that has played host to stars, socialites and crowned heads of Europe. Construct’s strategic framework identified an Art Deco heritage, timeless glamour, and attentive, traditionally English service as the hotel’s distinguishing features. The redrawn crest and logotype complement elements of an Art Deco-influenced palette of confident jade, gold, white and black, architecturally inspired chevrons, typefaces resonant of the 20s, and archive-inspired imagery. The unusual diversity and extensive range of applications reflects Maybourne Hotel Group’s absolute trust in Construct as brand guardian of its properties.
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