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Award: Graphite Pencil

Graphite Pencil / Writing for Design / Graphic Design / 2010

In previous years, D&AD’s ‘Call For Entries’ adverts have tended to be simple announcements. This year, that wasn’t enough. There are more awards schemes than ever, and companies have less money to spend on entering them. Competition is tough. So this year’s campaign sought to remind entrants of what makes D&AD unique – and why it should be first on everyone’s list.

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