APG Visual Colour positions itself as ‘the creatives’ printer’, with a well-deserved reputation for expertise, great work and great service. When competing for new business, a recent trend within the print community has been to produce high spec mailers to inspire creatives and show off every print technique and finishing available – from six colours to foils and die-cuts. APG Visual Colour came to True North with a sense that it should be joining in. Our response, perhaps not surprisingly, was that maybe the company could get its message across in a more innovative and engaging way… going back to basics, you could say.
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