The World Doesn't Need the Climate Group Anymore
Award: Wood Pencil
Wood Pencil / Writing for Design / Graphic Design / 2010
You’re talking to important, busy people. You want them to read about something they’re bored of hearing. And you can’t waste paper – it’d be hypocritical. How do you do it? Here’s our brochure for The Climate Group. The words are bold. Unequivocal. Not the usual corporate sustainability blah. And because The Climate Group is positive about the future, that’s where it’s set. No doom-mongering. Instead, a picture of a future where The Climate Group has done its job and packed up. The design is just as confident. Crisp. Black. White. And not a picture of parched deserts or anxious children in sight.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.