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The World Doesn't Need the Climate Group Anymore

Award: Wood Pencil

Wood Pencil / Writing for Design / Graphic Design / 2010

You’re talking to important, busy people. You want them to read about something they’re bored of hearing. And you can’t waste paper – it’d be hypocritical. How do you do it? Here’s our brochure for The Climate Group. The words are bold. Unequivocal. Not the usual corporate sustainability blah. And because The Climate Group is positive about the future, that’s where it’s set. No doom-mongering. Instead, a picture of a future where The Climate Group has done its job and packed up. The design is just as confident. Crisp. Black. White. And not a picture of parched deserts or anxious children in sight.

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