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Everybody

Award: Wood Pencil

Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2010

This work is a true celebration of Britain’s relationship with McDonald’s today, reminding everyone what they love about the brand. The TV execution is based on observations that everyone can easily relate to. It shows customers from all walks of life popping into the restaurant for a bite to eat at varying times of day and night, and highlights how these different people enjoy their experiences. The campaign brings to life that ‘there’s a McDonald’s for everyone’.

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