• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Plug into the Smart Grid

Award: Wood Pencil

Wood Pencil / Websites / Animation / 2010

When GE came to us to help get the word out about their Smart Grid, we knew we had our work cut out for us. After all, the power grid that energises our nation hadn’t been fully updated for 112 years. So how could we get people to care that GE was giving it a makeover? We decided to let consumers take the Smart Grid for a hands-on test drive by creating the first ever interactive commercial experience using augmented reality.

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