Get Real Close
Award: Wood Pencil
Wood Pencil / Websites / Microsites / 2010
MySpace asked us to emphasise the unique connection artists have with fans on MySpace Music. Fans could ‘get real close’ to their favourite artists with a unique, personalised film by simply connecting via MySpace or Facebook. Their profile picture was then seamlessly integrated into the lives of 50 Cent, Alicia Keys, Florence and the Machine, and many more. Because it used their profile picture, users could easily make personalised films for all their friends at the click of a button.
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