• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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UNIQLO Collection Tokyo 2009

Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2010

An online fashion show with TV ads was devised to promote UNIQLO’s new 2009 autumn and winter collection in a way that no one had seen before. Users can look at any styles with multi-angle viewing. By clicking on either the women’s or men’s collections, all the models are replaced. Click on a model you like for a seamless close-up, then check and buy the product with just two clicks. This site offers a very simple and effective way to shop online.

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