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Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2010

TalkTalk, the brighter phone and broadband company, sponsored the X Factor, Britain’s most popular TV show. X Factor fans love performing and fame, so we invited them to perform for a chance to become famous: starring in their own TV ads during the X Factor breaks. Brightdancing starts on a website. Using their webcams, people drew with light in the air, set it to music then uploaded it as their personal performance. More than 690,000 people visited the site, creating over 42,000 video performances; 200 starred in their own ads. TalkTalk sales went up by 17%.

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