• New Blood Awards 2019
    Submit Your Work by 20 March
  • Submit Your Work by 20 March
Enter Now
  • Loading…

Brightdancing

Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2010

TalkTalk, the brighter phone and broadband company, sponsored the X Factor, Britain’s most popular TV show. X Factor fans love performing and fame, so we invited them to perform for a chance to become famous: starring in their own TV ads during the X Factor breaks. Brightdancing starts on a website. Using their webcams, people drew with light in the air, set it to music then uploaded it as their personal performance. More than 690,000 people visited the site, creating over 42,000 video performances; 200 starred in their own ads. TalkTalk sales went up by 17%.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again