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Award: Wood Pencil

Wood Pencil / Websites / Websites / 2010

What should an agency website do? Show off its work? Or could it somehow show the impact of that work? Enter cpbgroup.com. The site pulls in every video, blog post, news story and tweet about Crispin Porter + Bogusky and our clients – live and unmoderated. So, rather than broadcast, the site listens, creating a user-generated snapshot of each brand. The site also broadcasts our original content like Fearless Q+A, a live talk show that lets viewers interview guests using Justin.tv and Twitter. No more galleries and about us pages. Cpbgroup.com is a living tool to study how our brands ripple across pop culture.

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