The art world has, for a few decades now, been divided between what has so far been known as contemporary art on one side, with applied art, or commercial art, on the other. The problem with this division, however, is that it does not reflect the reality and richness of what is taking place in the visual arts arena. More seriously, this division has meant that a lot of the best work has been missed. It is this vast and vital space in the middle, with its vibrant culture and endlessly changing scene, that is the subject of Elephant Magazine.
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