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Terminator / Toy Story / Speed / Gremlins / King Kong / Back to the Future

Award: Graphite Pencil

Graphite Pencil / Typography / Press Advertising / 2010

This campaign promoted Volkswagen’s sponsorship of independent cinema. Each advert focuses on incidents involving cars in classic films. The film titles are not directly mentioned, encouraging viewers to work them out for themselves. The fictional reports outline what happened to the damaged vehicle and are filled out by the characters involved.

  • Terminator / King Kong / Back to the Future / Speed / Gremlins
  • Terminator / King Kong / Back to the Future / Speed / Gremlins
  • Terminator / King Kong / Back to the Future / Speed / Gremlins
  • Terminator / King Kong / Back to the Future / Speed / Gremlins
  • Terminator / King Kong / Back to the Future / Speed / Gremlins
  • Terminator / King Kong / Back to the Future / Speed / Gremlins

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