Terminator / Toy Story / Speed / Gremlins / King Kong / Back to the Future
Award: Graphite Pencil
Graphite Pencil / Typography / Press Advertising / 2010
This campaign promoted Volkswagen’s sponsorship of independent cinema. Each advert focuses on incidents involving cars in classic films. The film titles are not directly mentioned, encouraging viewers to work them out for themselves. The fictional reports outline what happened to the damaged vehicle and are filled out by the characters involved.
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