People buy milk without thinking. They just reach for the red, blue or green tops. They don’t really have any strong feelings about where or who it comes from. Since 2007, Cravendale has been trying to change that. The campaign involves a series of milk related stories, each of whichdemonstrates Cravendale’s passion for milk through an off-kilter world inhabited by a cow, a pirate and a cyclist, in which the only thing that really matters is milk.
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