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Unboxed

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Animation / 2010

In this commercial, an animated engineer transforms a simple cardboard box into the new streamlined Audi Q5. Straight lines become curves. Squares become rounded. In doing so he ingeniously demonstrates the difference between the Q5 and its many boxy rivals, and how Audi has ‘unboxed the box’.

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