• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Harmonix 'The Beatles: Rock Band' Intro Cinematic

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Animation / 2010

‘The Beatles: Rock Band’ game offers players the opportunity to perform 45 classic songs from the band’s catalogue. It was developed by Harmonix and MTV, and launched in September 2009. Pete Candeland directed a spectacular two-minute animated intro cinematic in which we accompany The Beatles from their earliest gigs at the Cavern Club in Liverpool along the pathway to international fame. Using some of The Beatles best known songs, director Candeland shows the band’s extraordinary creative development, culminating in the psychedelia of the late sixties. The crew at Passion Pictures numbered over 50 people and the animation took nearly five months to complete.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again