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Bring it to Life

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Cinematography / 2010

This visually stunning piece for Guinness shows a barren world being transformed by the extraordinary labour of a devoted team of men. A parallel is drawn between bringing the world to life and pouring a pint of Guinness. Taking on the extreme challenge of creating this epic ad, director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfister.

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