• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Skins Series 3

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Direction / 2010

The aim was to promote the third series of Skins which introduces an entirely new set of characters. We deliberately set out to be provocative, and to make a film that touched on one of the new central characters of the show, Cook – a fairly irresponsible, volatile character prone to violence. To reflect his energy and the somewhat incendiary nature of the third series, we decided to base the campaign around a slightly fantastical, irresponsible, rock and roll bit of sex, drugs and violence.

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