• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Production Design / 2010

For this anti-speeding advert, the thousands of pieces of an exploded car were reassembled and suspended from wire to create an installation that visually demonstrates the impact of a head-on collision at 125 mph. The force is equal to that of 10 grenades exploding. Set to a haunting soundtrack by New Zealand musician SJD and directed by Luke Savage, the TV commercial explores the installation and is shot entirely in-camera using Steadicam.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again