• D&AD Awards 2018
    Deadline 14 February
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  • Deadline 14 February
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Skins Series 3

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Communications / TV Promotions, Stings & Programme Junctions / 2010

The aim was to promote the third series of Skins which introduces an entirely new set of characters, so we wanted to do something that had some impact and made its mark. We deliberately set out to be provocative, and to make a film that touched on one of the new central characters of the show, Cook – a fairly irresponsible, volatile character prone to violence. To reflect his energy and the somewhat incendiary nature of the third series, we decided to base the campaign around a slightly fantastical, irresponsible, rock and roll bit of sex, drugs and violence.

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