The aim was to promote the third series of Skins which introduces an entirely new set of characters, so we wanted to do something that had some impact and made its mark. We deliberately set out to be provocative, and to make a film that touched on one of the new central characters of the show, Cook – a fairly irresponsible, volatile character prone to violence. To reflect his energy and the somewhat incendiary nature of the third series, we decided to base the campaign around a slightly fantastical, irresponsible, rock and roll bit of sex, drugs and violence.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.