• Loading…

Great British Food Fight

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Promotions, Stings & Programme Junctions / 2010

The challenge was to build on the success of the previous year’s food fight campaign featuring Channel 4’s big chefs Gordon Ramsay, Jamie Oliver and Hugh Fearnley-Whittingstall, as well as introduce a fresh angle and a new chef, Heston Blumenthal. The four chefs train together to represent Great Britain in the ‘Food Olympics’. We see the team prepping for the big event; they’re on top form in physical, mental and food fitness, but they just can’t give up the in-fighting.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again