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Great British Food Fight

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Promotions, Stings & Programme Junctions / 2010

The challenge was to build on the success of the previous year’s food fight campaign featuring Channel 4’s big chefs Gordon Ramsay, Jamie Oliver and Hugh Fearnley-Whittingstall, as well as introduce a fresh angle and a new chef, Heston Blumenthal. The four chefs train together to represent Great Britain in the ‘Food Olympics’. We see the team prepping for the big event; they’re on top form in physical, mental and food fitness, but they just can’t give up the in-fighting.

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