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Happy Kid

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Brand Identities / 2010

Happy Kid begins as an idyllic depiction of a kid safely asleep surrounded by friendly teddy bears; he is however soon revealed to be a neglected child asleep in the middle of a diamondsmuggling operation. True to the ‘It’s more than you imagined’ concept, Happy Kid is more than a commercial. It also serves as a scene from a larger story, which can be experienced at hboimagine.com.

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